“a moment of happiness has the power to bring the world closer together”
The “Small World Machines” provided a live communications portal linking strangers in two nations divided by more than just borders, with the hope of provoking happiness and promoting cultural understanding around the world. Coke and Leo Burnett used first-of-its-kind 3D touchscreen technology to project a streaming video feed onto the vending machine screen while simultaneously filming through the unit to capture a live emotional exchange. People from both countries and various walks of life were encouraged to complete a friendly task together – wave, touch hands, draw a peace sign or dance – before sharing a Coca-Cola.
while cynics might point out that sharing a coke isn’t the same thing as signing a peace treaty, even a symbolic gesture can have a great impact in changing a person’s outlook. also, the technology behind this is just cool on its own.